Supporting Local This Holiday Season: Teaching Kids the Financial Literacy Behind Buying Close to Home
- Laura Bewick Howitt, CFA, CIPM, MBA
- 1 minute ago
- 4 min read
The holidays are a busy time for families and a big time for spending. It’s also the perfect moment to teach kids an important part of financial literacy that often gets overlooked: the impact of buying locally.
While the holidays tend to spotlight big-box stores, overnight shipping, and endless sales, choosing to support local businesses provides opportunities to discuss money, value, and community impact.
These lessons aren’t just about being kind to your neighbourhood (though that matters too). They help kids understand how every dollar has power, and how spending choices shape the world around them.
💡 Why “Buy Local” Belongs in Financial Literacy
When kids learn about buying locally, they start to understand core financial concepts such as:
1. The Local Money Cycle
Explain how money spent at a small business tends to stay in the community by paying local workers, supporting local suppliers, and helping local communities thrive.
Kids learn that where money goes is just as important as what it buys.
2. Value vs. Price
A locally made ornament might cost more than a mass-produced one, but it teaches:
Better craftsmanship
More sustainable materials
Longer product life
A story behind the item
Financial literacy isn’t about finding the cheapest item. It’s about understanding what you’re really paying for.
3. Quality Over Quantity
Many local shops focus on durability and uniqueness. One meaningful, well-made gift helps kids learn:
How to evaluate quality
How to choose items that last
Why fewer, better gifts save money long-term
This reinforces intentional spending, one of the core pillars in money-aware consumers.
4. Opportunity Cost
If your child has a limited holiday budget, ask:
“Do you want three small toys from a big store, or one special item from a local maker?”
This teaches trade-offs and how decisions impact overall value.
5. Supporting Community Jobs
Children often don’t realize how many people in their own community rely on local shoppers:
Bakers
Artists
Kid-friendly activity centres
Fitness, dance & tutoring studios
Seasonal pop-up shops
Bookstores
Buying local becomes a lesson in economic awareness.
🌟 Easy Kid-Friendly Ways to Support Local (Without Overspending)
Supporting local doesn’t need to mean spending more. Here are simple activities kids can participate in.
1. Visit a Holiday Market
Let kids browse handmade items, talk to makers, and choose one gift. This builds:
Communication skills
Understanding of how things are made
Appreciation for small businesses
2. Give the Gift of Local Experiences
These often cost less than material presents and add more value:
Skating passes
Local museum visits
Pottery or art classes
Kids’ cooking workshops
Storytime passes at local bookstores
Dance, gymnastics, or music trial classes
Kids learn that spending on experiences can be more memorable than buying more “stuff.”
3. Make a “Local Gift Basket” Together
Support several local businesses at once by bundling:
Hot cocoa mix from a local café
Handmade soap
Local honey
A bookmark or stationery from a local shop
Children can help choose the items and learn how small amounts add up.
4. Let Kids Choose a Local Store to Support
Give them a small budget (or let them use part of their allowance) and let them decide:
Which shop to support
Who the gift is for
Why they chose it
Decision-making is foundational to financial literacy.
5. Support Local Without Spending Money
Some of the most powerful lessons don’t cost anything:
Write reviews for local businesses
Share their posts on social media
Make thank-you cards for local shop owners
Attend free community events
Kids learn that contribution doesn’t always require money.
Helping Kids See the Bigger Picture
Once kids understand the impact of buying local, they start to notice:
Which businesses are part of their everyday life
The effort behind handmade goods
The difference between mass-produced and thoughtfully made
How their choices influence their community
This awareness helps them grow into smart, conscious consumers, a core goal of financial literacy.
❤️ Final Thoughts
Buying locally isn’t about being perfect or avoiding larger stores altogether. It’s about being thoughtful. When we teach kids how their spending choices support the people around them, we give them something bigger than a gift under the tree, we give them a chance to make a difference.
These small decisions help kids build strong money values, community awareness, and a deep understanding of what it means to invest in the world around them.
And that’s a financial lesson that lasts far beyond the holidays.
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